Collection of customer data
New rules for collection of personal data
GDPR – the privacy regulation – it goes by many names 😉
All other things being equal – it has become more difficult to collect customer data for marketing – especially online. Therefore scratch cards and games made of paper are now a good opportunity to activate existing, new and potential customers. Create a scratch game where the customer can win prizes and lead the customers to your website where they can provide you with the information you want to use in future marketing and contacting.
Attach a scratch card when you forward your products
Hand out a scratch card together with your product in the shop
Hand out a scratch card to customers in shopping centres and at pedestrian areas or at events.